This is not a business book and may be of less interest to the general PESTLEWeb user. However, it is an excellent text that provides much of the rationale for using 'visual argumentation' in this type of domain. A significant amount of evidence is provided for the power and effectiveness of 'Computer Assisted Visual Argumentation'. This book provides the context for understanding why PESTLEWeb is so effective.
WizArg: Visual Argumentation Framework Solving Wizard
Smith, V. J. (2007). Aristotle’s classical enthymeme and the visual argumentation of the twenty-first century. Argumentation and Advocacy, 43(3/4), 114-123.
Seeing Reasons: Visual Argumentation in
In a Danish election campaign in 2001, the party Venstre published an advertisement whose visual argumentation caused offence and debate. But what exactly was the argument? And how do we best lorate such visual arguments? This essay argues for a cognitive, contextual, and reception oriented...
Visual Argumentation : A Further Reappraisal - Springer
Effective and efficient way of presenting an idea or argument is through communication using the visual argumentation. In order to express the verbal ability, human beings are always to a large extent visually oriented creatures and much able to understand the information through images. However, for this to be successful, there is need to characterize the form of visual argument in more detail so as to show or describe how the arguments may be perceived or taken while in image form, and the specific aspect of visual cognition the images displays.Visual argumentation is something that appeals to a person visually and helps draw them in. There are so many forms of visual advertising such as TV commercials, magazines, newspaper ads, and internet ads. No matter where you are, there is probably some form of advertisement around you. TV commercials play on a person’s emotions. For example if the commercial is for a beauty product, you will see a very good looking model that you want to look like. This makes some people think if they get that product they will look like the model in the ad. Internet ads have become increasingly popular over the recent years. The companies know what sites they should advertise on to reach their target audience. If they want to target young adults they may want to advertise on sites like Facebook or Myspace.