Offerings are increasing. Even as companies shave sheets, they're expanding product lines to include "mega," "triple," and "jumbo" sizes in addition single and double rolls. That makes comparison shopping harder and more confusing. It's also increases the odds that a consumer randomly buying toilet paper will buy a specific brand.
Paper, Card Stock & Envelopes at The Paper Mill Store
Copy & Multipurpose Paper - Staples Inc.
Photo-Quality Paper: Matte & Glossy Photo Paper - Best Buy