As Clinton takes another shot at becoming the country’s first female president, it is already clear that this time around, she plans to put women’s issues front and center in an attempt to appeal to female voters. Among the many Americans profiled in the video, the majority are women, from working mothers to expectant ones, signaling that Clinton plans to make issues of gender inequality, which she has been working on since stepping down as Secretary of State in 2013, key to her campaign.
to address issues of gender inequality
Despite some important recent work on gender and consumer behavior (Tuncay and Otnes, 2012), gender issues have arguably lost momentum in consumer research. Despite persistent problems, activist voices or suggestions for promoting change have dissipated (Catterall et al., 2005). In particular, apart from notable exceptions (Scott et al., 2011), research has predominantly focused on the developed world. Following calls from the UN, further research needs to support women and marginalised voices where symbolic and material differences are most significant. This may not just address problems in the developing world, but also issues of gender intersecting with race, sexualities, class and religion, amongst other. However, are we, as consumer researchers, in positions to recommend and implement changes in the developing world, when the developed world, including our own contexts, continues to face issues of gender inequality? How can we promote gender equality when we do not know what this means? This proposal presents a call to gather expertise in order to devise solutions to these and other questions, and to implement and research action in diverse contexts.
addressing issues of gender inequality
Few interventions at the facility level have been rigorously evaluated for their gender transformative impact. However, couples HIV testing and counselling (HTC) and IPV screening show promise for improving PMTCT outcomes through attention to issues of gender inequality.
There are also issues of gender inequality