According to a recent study conducted in the United States, a full 42.9% of employers required the applicants to submit a cover letter for each and every position they applied to. Only 29.8% felt that cover letters weren’t important or that they simply didn’t have time to read them. The remaining 27.4% had no opinion in the matter. Another study published by an American firm credited as the world’s first and largest accounting and finance staffing firm states that 91% of the executives polled for the survey felt that cover letters were valuable in the evaluation of candidates. Although historically, the cover letter was typically sent as a hard copy accompanying the resume sent through regular post (“snail mail”). Its use has nevertheless not disappeared with the advent of electronic submissions. As a matter of fact, the study cited previously also states that as much as 79% of managers agree that sending a cover letter online is now the standard procedure.
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Run spellcheck, then print it up, and proofread it. If you have time, give it to someone else to check for grammar and spelling mistakes. Now put it in an envelope and mail it with a resume. Or if you're sending your marketing cover letter online, cut and paste it into the body of the email and attach a resume.
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