Unfortunately enterprise software lacks the kind of data volumes that would answer such 'buyer psychology' questions conclusively. I am currently studying customer ratings of vendors' products and services to answer some of these questions. The data reveals some interesting patterns. Major vendors are not rated higher than the others on quality of products, but people buy their products in large numbers anyway, Also, the advantage of scale does not go on forever. SAP or Oracle would have very little CYA advantage over for example. But when the differences in scale are more stark, the CYA effects are significant.
Love to understand buying psychology
Buyer Psychology plays a huge role in this. When it comes to psychology, we are less concerned with what will actually happen and more focused on potential buyers’ perceptions and concerns of what could happen. That is what drives their behavior.
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Buying Rationale, Buying Psychology
As we mentioned at the beginning, this is a massive subject, our Buyer Psychology workshops for WiRE members last for 3-4 hours. Hopefully this brief checklist of truisms about buyer behaviour will be useful to you in your next sales meeting!Data from the Life Insurance and Market Research Association (LIMRA) allows a glimpse into the mind of the life insurance buyers and provides guidance on what works and what doesn't. In a LIMRA study the buying psychology of 3000 life insurance buyers was analysed and it was found that:The negative implications of buyer psychology are still with us. This is a process, one that will take time to heal. A few years of stable prices, an improving economy, and recognition of the many negatives of renting will eventually bring home ownership back into vogue. But that process is ongoing; it may still not resolve itself for any number of years.Interested in perhaps trying to buy psychology papers online? You've come to the right place. Ultius is the trusted provider of academic content solutions for college students worldwide. Trust in Ultius like thousands of your peers have and you won't be disappointed!